iCoachKids: Innovative Education & Training for a Specialist Children & Youth Coaching Workforce.

Leeds Beckett and Real Madrid Foundation join forces to support the global dissemination of iCoachKids

Real Madrid Foundation, the charitable arm of the recently crowned winners of the UEFA Champions League, and iCoachKids project leader Leeds Beckett University have signed a memorandum of understanding to collaborate in the global promotion of this Erasmus+ project aiming to support children and youth sport coaches in Europe and beyond.

With this agreement in place, facilitated by iCoachKids partner Universidad Europea de Madrid who already works with the current European and World Champions as part of their academic offer, the project continues to gather pace in its mission to create a specialist children and youth sport coaching workforce across the European Union.

Real Madrid Foundation is the vehicle through which the Spanish world football powerhouse realises its total compromise to the notion of solidarity with those in need and to the educational and positive values of sport. The fundamental purpose of the Foundation is to promote sport amongst children and youth in the understanding that taking part contributes to the comprehensive development of a young person’s personality, offering positive entertainment alternatives to situations of risk and fostering ethical values, healthy habits and ways of life amongst them.

iCoachKids Project Coordinator Sergio Lara-Bercial is thrilled to add Real Madrid Foundation to the ever-growing list of collaborators for this Erasmus+ initiative: ‘What can I say? As far as sporting institutions go, they don’t come much bigger than Real Madrid. The commitment the Foundation has demonstrated, not only to the concept of sport for development, but to the education of its coaches and staff is outstanding and exemplary. They have developed fantastic educational materials and their work should be recognised’

Sonia García, Rafael Navarro and Pedro Lara, the Universidad Europea representatives in iCoachKids have been instrumental in bringing Real Madrid Foundation into the fold: ‘We have been working with Real Madrid for many years in our academic capacity and know how good they are. To us, it was a no-brainer. The Foundation was a perfect match for the objectives and values of the project.’

Real Madrid Foundation has also expressed their delight at joining the iCoachKids mission. Its Managing Director Mr Julio González Ronco said: ‘Working on education through sports is the foundation of our activity, we´re happy being part of iCoachKids Project to share knowledge in a big platform with so many important stakeholders in Europe’ 

iCoachKids is co-funded by an Erasmus+ grant and led by Leeds Beckett University (LBU) and the International Council for Coaching Excellence (ICCE). It brings together another six world-class organisations with a common desire to support children and youth coaches and a proven track record of doing so. These include Sport Ireland Coaching, the Hungarian Coaches Association, the Netherlands Olympic Committee, the European University of Madrid, Lithuanian Sport University, and the Royal Belgian Football Association.